Q: What role will formulation innovation play in advancing sustainability?

The formulation stage is key to achieving our sustainability goals. An old mentor of mine compared formulating to cooking. He would say that it’s not just about using the finest ingredients, but how you blend them together. Understanding how one ingredient influences and brings out the best in the next—and how they combine to define the consistency and taste of the final dish. I absolutely share that view.

Formulators know that if you change one component, it can affect the whole formulation: its stability, possible component aggregation, solids settling rate, pH range, viscosity, shear resistance, and film drying time. Getting the formulation right determines in-can behavior and therefore shelf life, as well as influencing coating application (e.g., spraying). New raw materials (like biomaterials) must be properly integrated to enable efficient manufacturing and effective industrial-scale application.

Significant R&D work is focused precisely on this topic. For example, clients who come to us looking for support with their formulation development are exploring the use of new or alternate raw materials, transitioning to water-based systems or reducing VOC (volatile organic compound) levels, and evaluating new formulations on numerous application processes to become more efficient and less energy intensive.

Q: Historically, sustainability and performance have often been seen as trade-offs. Do you believe that tension is narrowing, and why?

Yes, absolutely. Firstly, we’ve seen a change of mindset within the industry. This is not just a growing awareness but an actual acceptance that change is inevitable, and that thinking and acting sustainably is the only way forward. And secondly, innovation is advancing. Given the right motivation and encouragement, I believe we as an industry are capable of achieving great things.

The introduction of any new material (e.g., from sources independent of fossil fuels) is always accompanied by initial teething problems. It’s the nature of the game. But those problems can be overcome through innovation cycles. We gain a greater understanding of the new raw materials, their properties and behavior, and how best to integrate them into formulations that meet, or even exceed, the performance of current state-of-the-art coatings.

Recent innovations have already demonstrated a closing of the gap. The use of reactive polymer-bound surfactants has led to the development of durable, water-based latex coatings for exterior use. In Europe, Worlée is pioneering the use of sustainably made camelina oil in the manufacture of high-performance binders and additives. And Evonik has recently introduced a range of 100% plant-based biosurfactants (made via the fermentation of sugar) that exhibit enhanced wetting and color retention properties in waterborne coatings.

Q: How important is lifecycle thinking, including durability, maintenance cycles, and end-of-life considerations, when determining whether a coating is truly sustainable?

In the past, there was a tendency within our industry (when supplying to OEMs) to consider the sale of a coated end product as a convenient boundary for where our responsibility ended. Ease of application, appearance, performance, and a certain lifetime would encourage the OEM to buy more coating. But there was little consideration for what came after that.

Now, however, we are entering a period of increased accountability. And if we as chemists create a complex material (and a coating is certainly a multi-component complex system), then we are responsible for its makeup, its behavior, and the environmental impact throughout its lifetime. This begins with the sourcing of raw materials, continues through the energy usage and pollution evaluations of manufacturing and application, and now extends to beyond the lifetime of the coated end product. As more and more end products are evaluated for their potential to be reused, recycled, or even composted, we as an industry need to extend our considerations to that end-of-product-life moment.

This will pose one of our greatest challenges. For example, how do we get a protective coating that has been designed to weather the harshest environmental conditions to stop protecting, on demand, and break down into recyclable or biodegradable components?

Q: What are the biggest challenges in scaling sustainable coating technologies from the lab to full commercial production?

The old adage says that a chain is only as strong as its weakest link, and the supply chain required to support commercialization of a sustainable coating is not exempt from this. Furthermore, for the product to be truly sustainable, each step of the process needs to be in itself sustainable.

It begins with raw materials sourcing and the aim to reduce dependency upon materials derived from fossil fuels. Can renewable biomaterials be used? Are they realistically available in sufficient industrial quantity? Can they be used in existing formulations, or does the incorporation require use of surfactants or additives or stabilizers—and are these from sustainable manufacture in themselves?

Now consider the energy requirements of formulation and large-scale production. Might any viscosity, dispersion, or stability issues drive energy consumption up? Or is there a need to manage heat transfer, either to maintain temperature to keep things flowing or remove it from an exothermic step in the process?

Are any byproducts or pollutants created in the process, surpassing explosion safety limits or allowed waste gas levels. Alas, the same rules apply for sustainable coatings as to scaling any production.

Q: How can collaboration across the value chain—raw material suppliers, formulators, applicators, and end users—accelerate progress toward shared sustainability goals?

Let’s look at three coatings: an interior, decorative house paint sold in Scandinavia; a metallic-effect, high-gloss automotive coating; and a high-performance durable protective coating on an oil rig in the North Atlantic Ocean. Our industry serves all three scenarios, but each one has a specific set of performance, application, pricing, and environmental requirements and targets. The willingness to become more sustainable might be there, but in each case the path to reaching those sustainability goals is going to be different. Those individual pain points, restrictions, and limitations need to be shared throughout the supply chain for us to truly make progress. It needs communication. And then it needs collaboration.

We are looking at a paradigm change in our industry, with innovation taking place all along the supply chain. We are seeing the introduction of new raw materials, the creation of new formulations, the introduction of more efficient production processes and easier application processes with less energy requirements and lower emissions, and the goal of non-harmful coatings that can either degrade or be recycled when a product reaches end-of-life.

It’s a big task and only possible with close collaboration. One part of the chain directly influences the next. If we acknowledge and respect that, we will become increasingly effective.

Wayne Daniell, Ph.D., joined The ChemQuest Group in 2023. Over his extensive career, Daniell has founded and managed companies that developed nanomaterials and various coatings additives for use in markets such as consumer electronics, renewable energy, and white biotechnology. Daniell holds a bachelor’s degree in chemistry from the University of Reading, as well as a doctorate in chemistry from the University of Nottingham. A UK native currently based in Germany, Daniell speaks English and German.

Founder and Lead Formulator, SPEKTROCHEM COATINGS LABORATORY

Could you please share your current role, what it entails, and what excites you most about it?
I’m the founder and lead formulator at Spektrochem, an independent coatings laboratory specializing in waterborne architectural paints. My role spans research on raw materials, formulation development, ASTM testing, and supporting suppliers with application studies. What excites me most is translating raw material properties into real performance for coatings—and showing how subtle formulation choices can drastically change how a paint behaves in the hands of end users.

What brought you to the coatings industry? Was it part of the plan, or did you discover coatings along the way?
I didn’t plan a career in coatings. My journey started with an interest in chemistry and materials science, and along the way I discovered how coatings connect science with real-life applications. Once I saw how research directly influences product performance in everyday life—walls, buildings, infrastructure—I knew this was the field I wanted to dedicate myself to.

How important has mentorship or a piece of advice from someone been in your career—and have you had the chance to mentor others in return?
Mentorship has been critical in my career. Early on, I received advice that testing paints is not just about numbers—it’s about observing behavior and asking “why.” That mindset shaped my approach. Today, I try to give back by mentoring younger chemists and even raw material producers, helping them understand formulations, ASTM methods, and real-world performance.

How, if at all, did your educational background shape your path into coatings?
My formal education in chemistry provided the foundation for understanding polymers, pigments, and dispersions, but my path into coatings really accelerated through applied research and laboratory practice. Education gave me the tools, but curiosity, experimentation, and industry collaboration turned those tools into meaningful innovations in paint formulation.

What’s one project or innovation you’ve worked on that you’re especially proud of?
I’m especially proud of the polymer dispersion formulations we’ve developed in our lab using modern polymerizable surfactants, many of which have been successfully implemented worldwide. I’m also proud of our work on high performance paints for the U.S. market, combining excellent washability and cleansability—ranging from residential applications to cinder block systems with block fillers. Above all, I value that our lab operates internationally, supporting the global development of raw materials for architectural coatings.

How do you stay current with advancements in coatings technology?
I stay current by attending industry conferences, publishing in trade journals, conducting independent testing, and staying in close dialogue with raw material suppliers. Running an independent lab also gives me the freedom to continuously experiment—so I’m not just reading about advancements, I’m testing them directly in real paint systems.

Are there any misconceptions about your role or industry that you’d like to correct?
One misconception is that coatings are “just paint.” In reality, coatings are advanced materials that combine chemistry, physics, and engineering. They’re designed to protect, beautify, and perform under diverse conditions. My role isn’t simply mixing ingredients—it’s about balancing multiple properties, from rheology to durability, in formulations that must meet strict standards.

Have you ever taken a detour or changed directions in your career? What did that pivot teach you?
A major pivot in my career was focusing strongly on the U.S. market, where performance expectations and testing standards differ significantly from Europe. Another unexpected but impactful turn was becoming a “coatings influencer”—building a YouTube channel, a strong LinkedIn presence, and an active Instagram profile. Through these platforms, I share what we do in the lab, explain how formulations work, and demonstrate how we test paints. This not only broadened my professional reach but also connected me with a global audience.

Have you faced any significant professional challenges, and if so, how did you overcome them?
One of the biggest challenges was building credibility as an independent laboratory in a market dominated by large corporations. I overcame it by demonstrating expertise, consistency, and transparency—publishing results, showing test data, and delivering value. Over time, trust followed, and that challenge became one of my greatest strengths.

How has the coatings industry changed since you entered it?
Since I entered the industry, coatings have shifted significantly toward sustainability and performance balance. Twenty years ago, discussions focused mostly on VOCs; today, we also talk about recyclability, biobased feedstocks, and durability in extreme climates. The demand for data-driven testing has also grown, making independent labs more essential.

What trends or developments do you think are shaping the future of coatings?
I see sustainability, biobased raw materials, digitalization of testing, and regional market adaptation as the strongest forces shaping the future. End users expect paints that are not only functional but environmentally responsible, while manufacturers need reliable data and innovation partners to meet that expectation.

Are there particular industry innovations or shifts you’re excited about?
I’m particularly excited about advancements in rheology modifiers and biobased dispersants. These may sound technical, but they directly affect how a paint applies, dries, and performs. Seeing new raw materials that outperform fossil-based benchmarks gives me confidence that the industry is heading in the right direction.

What skills or traits do you think are essential for success in this industry?
Success in coatings requires curiosity, problem-solving, and resilience. Technical skills like understanding polymers and pigments are essential, but so is the ability to communicate results clearly, collaborate across disciplines, and stay open to new perspectives. Patience in testing and persistence in iteration are equally important.

What advice would you give someone just starting out in the industry or considering a career in coatings?
My advice is simple: never stop asking “why.” Read the standards, test widely, and observe beyond the data. Don’t just rely on supplier brochures—put materials to the test. The coatings industry rewards those who are both technically sharp and practically minded, and who connect lab work with end-user needs.

What’s something people outside the industry might not understand or be surprised to learn about working in coatings?

People outside the industry might be surprised at how much complexity lies in a “gallon of paint.” A single formulation can involve dozens of raw materials, each interacting with others. Small changes can have huge consequences, which makes coatings both challenging and fascinating to work with.

What keeps you motivated and eager to come to work each day?

What keeps me motivated is the fact that no two days are the same. Every new raw material, formulation, or test teaches me something. Seeing the direct impact of my work—whether in a successful product launch or a client breakthrough—makes the effort deeply rewarding.

Do you have any professional goals that you’re still eager to accomplish?
I’m still eager to expand the reach of my independent lab as a global partner for coatings innovation. Publishing more in international journals, delivering impactful conference talks, and achieving 10,000 subscribers on my YouTube channel are goals that combine education with influence in the industry.

How does company culture impact your work and ability to perform successfully?
Company culture matters greatly, even in a small independent lab. For me, culture means curiosity, transparency, and collaboration. When the environment supports open discussion and freedom to experiment, the work is more creative, productive, and impactful. That culture drives both innovation and professional satisfaction.

What opportunities or unique advantages does your company offer that someone new to the workforce or not too familiar with coatings should consider as a career pathway?
Spektrochem offers a unique career pathway for those new to coatings: real exposure to raw materials, independent testing, and hands-on formulation work. Unlike large corporations where tasks can be narrow, here you see the full process—from mixing to ASTM testing—while working closely with both suppliers and clients.

Is there anything else you’d like to share or express that isn’t captured in the previous questions?
If I had to add one thing, it’s this: coatings are everywhere, yet are often invisible. The industry’s impact on comfort, durability, and sustainability is immense. I’m proud to be part of a field that connects chemistry with everyday life in such a practical and meaningful way.

Artur Palasz is the founder and lead formulator at Spektrochem Coatings Laboratory, an independent coatings laboratory specializing in research, formulation, and ASTM testing of architectural waterborne paints for the U.S. market.

With deep expertise in raw materials, rheology, and high-performance paint design, he supports suppliers worldwide in developing and optimizing coatings solutions. Palasz is also an active voice in the industry, sharing knowledge through conferences, publications, and digital platforms, including YouTube and LinkedIn.

Outside the lab, he is a devoted bourbon enthusiast who enjoys exploring the craftsmanship of fine whiskey.

��Return to Voices in Coatings: One Industry, Numerous Paths

INGRID ZIMMERMAN

Delivery Operations Manager, ALBERT INVENT

Could you please share your current role, what it entails, and what excites you most about it?

I’m currently a delivery operations manager at Albert Invent, where I support chemical and materials companies in implementing our software to digitalize their lab workflows. What excites me most is the opportunity to learn about diverse scientific processes and help address long-standing bottlenecks in R&D. Seeing Albert accelerate innovation and solve problems that have challenged teams for years is incredibly rewarding.

What brought you to the coatings industry? Was it part of the plan, or did you discover coatings along the way?

I began my career in biotechnology, but a move to Pittsburgh led me to the coatings industry. I was drawn to the opportunity to design new materials used in everyday products and contribute to real-world solutions. My work on automotive adhesives and sealants gave me this tangible sense of purpose—I could understand the results of my efforts every time I stepped into a car.

How important has mentorship or a piece of advice from someone been in your career—and have you had the chance to mentor others in return?

Mentorship has been incredibly important in my career. When I entered the coatings industry, I had strong advocates in leadership who pushed me forward and gave me opportunities I wouldn’t have had otherwise. For example, I was encouraged to visit customers and research sites both domestically and internationally, which broadened my perspective of the industry and its capabilities. Their support—especially in the early stages of my career—was fundamental in helping me build confidence and feel capable in the field. Since then, I’ve made it a priority to mentor others, particularly those early in their careers, to pay forward the guidance that made such a difference for me.

How, if at all, did your educational background shape your path into coatings?

Although I didn’t originally set out to work in the coatings industry, my educational background in chemistry laid the foundation for exploring ways to innovate within the material world. I’ve always been especially interested in creating things that have a direct, tangible impact. Early in my career, I spent time in biotech, which offered exciting intellectual challenges but ultimately left me feeling disconnected from the end product. That insight guided me toward the coatings field— specifically automotive adhesives and sealants—where I could leverage my chemistry background to explore adhesion mechanisms and develop solutions to real-world challenges.

Have you ever taken a detour or changed directions in your career? What did that pivot teach you?

Yes—first, I pivoted from biotech R&D into the coatings industry, which taught me how to quickly translate scientific expertise into a new domain. Later, I shifted from hands-on bench work to delivery operations, where I’ve used my technical background to help R&D organizations digitally transform and accelerate product development. Both transitions pushed me to grow beyond my comfort zone and embrace adaptability.

��What trends or developments do you think are shaping the future of coatings?

The coatings industry has developed a keen focus on sustainability in recent years. Towards the end of my time in the lab, it was clear that momentum was building around low-VOC solutions and biobased raw materials aimed at reducing energy use and waste. Evolving EHS regulations have also driven a shift toward safer chemistries, with greater scrutiny on materials classified as carcinogenic, mutagenic, and reproductive toxic (CMR) and other hazardous substances.

Beyond raw materials, I’ve seen growing interest in leveraging AI as a formulation tool—offering the potential to dramatically accelerate innovation. This intersection of technology and materials is one of the key reasons I’m so excited to be part of Albert Invent.

Are there particular industry innovations or shifts you’re excited about?

Definitely. I’m excited by the coatings industry’s shift toward sustainability—especially low-VOC solutions, biobased raw materials, and safer chemistries in response to tightening regulations. I’m also excited by how AI is starting to transform formulation development and accelerating innovation.

What skills or traits do you think are essential for success in this industry?

A mindset of continuous improvement and a strong ability to solve problems within real-world constraints is crucial in the coatings industry. Given the evolving landscape of regulations and growing focus on sustainability, it’s essential to stay both informed and adaptable. Collaboration is also key. Whether it’s working with R&D, regulatory, or commercial teams, it can be hard to move initiatives forward without cross-functional alignment.

What advice would you give someone just starting out in the industry or considering a career in coatings?

Stay curious and open to learning—this industry is incredibly dynamic. Coatings touch nearly every sector, from consumer goods to aerospace, and there’s constant innovation happening in materials, processes, and sustainability. I found it extremely valuable to gain experience in not only R&D but also regulatory and manufacturing to understand the full product lifecycle.

What keeps you motivated and eager to come to work each day?

I’m energized by the opportunity to work on meaningful challenges both in and out of the lab. I’m also motivated by the opportunity to learn—one of the most exciting aspects of my role at Albert. There’s always a new challenge to tackle, and each solution helps pave the way for faster product development in ways I wish I had access to when I worked at the bench. Above all else, being surrounded by smart, collaborative colleagues who care deeply about what they do makes the work feel rewarding.

How does company culture impact your work and ability to perform successfully?

Company culture plays a critical role in performance. While meaningful work matters, it’s the support, collaboration, and mutual respect among colleagues that drive long-term engagement. I’ve been fortunate to work in environments where a strong culture has enabled both my personal and professional growth.

Ingrid Zimmerman is a chemist with a strong foundation in academic research and industry innovation. She holds a Bachelor of Science in Chemistry from the University of Washington, where she conducted research focused on the conversion of carbon dioxide into fuels and chemical feedstocks.

After graduation, Zimmerman joined Roche Diagnostics in Seattle, contributing to molecular engineering initiatives with a specialization in oligonucleotide synthesis and HPLC purification.

In 2022, she joined PPG as a research chemist focused on automotive adhesives and sealants. She transitioned to product development within a year, taking a hands-on role in formulating and driving new technologies to market.

In March 2025, Ingrid joined Albert Invent to bridge the gap between laboratory science and innovation enablement. At Albert, she leverages her diverse lab experience to help companies accelerate their R&D cycles and bring new products to market more efficiently.

Email: ingrid@albertinvent.com

Return to Voices in Coatings: One Industry, Numerous Paths

JON WEIS

Director of Solutions Architecture, ALBERT INVENT

Could you please share your current role, what it entails, and what excites you most about it?

I’m the director of solutions architecture at Albert Invent, where I partner with R&D leaders across the industry to digitally transform their businesses and functions, helping them capture value quickly. My work blends science, engineering, digital, and business skills, which I get to apply in different ways each day. What excites me most is solving diverse challenges that companies face as they position themselves for success in an increasingly digital future.

��How important has mentorship or a piece of advice from someone been in your career—and have you had the chance to mentor others in return?

I’ve been fortunate to receive strong mentorship throughout my career. My path has taken new and fulfilling directions because mentors helped me identify where I needed to grow and which opportunities would be most rewarding. Mentoring others has been just as meaningful, not only as a way to give back, but also because I’m constantly learning from those I mentor.

How, if at all, did your educational background shape your path into coatings?

I hold an undergraduate degree in Polymer Science and Engineering and earned a Ph.D. in Organic Chemistry with a strong focus in polymers and materials. I’ve always been drawn to highly cross-functional problem solving, which made coatings a natural fit and an ideal industry in which to build my career.

How do you stay current with advancements in coatings technology?

��One of the things I enjoy most about my current role is the opportunity to interact with leaders and scientists from across the industry. These conversations offer insight into both emerging innovations and long-standing challenges, giving me a broad view of the opportunities and trends shaping the industry today.

What skills or traits do you think are essential for success in this industry?

Curiosity, persistence, and the ability to build trust are essential. Curiosity drives continuous learning across the many scientific and engineering disciplines involved in this highly cross-functional industry. Persistence is critical because the problems are often technically complex, and large organizations can have significant inertia. And building trust is at the heart of making progress with direct reports, peers, or senior leadership because people are central to bringing ideas to life and products to market.

Jon Weis is the director of solutions architecture at Albert Invent, where he brings over a decade of experience in the chemicals and materials industry. He joined Albert from PPG, where he held progressive leadership roles in global polymer synthesis and front-end innovation formulation science before most recently leading product development for their Architectural Coatings business in the United States and Canada (now Pittsburgh Paints). Prior to PPG, Weis began his industrial career at Dow Chemical in the Electronic Materials business. He holds a Ph.D. in Organic Chemistry from the Massachusetts Institute of Technology.

��Email: jon@albertinvent.com

Return to Voices in Coatings: One Industry, Numerous Paths

KATHERINE DAVIS

Marketing Manager, DOW COATINGS AND PERFORMANCE MONOMERS

��Could you please share your current role, what it entails, and what excites you most about it?

I am a marketing manager for Dow’s Architectural Coatings business in North America where I am responsible for direct customer support, prioritizing and progressing our Technical Service project pipeline, and leading promotional activities. My focus is on our existing product line—identifying solutions for commercial opportunities, guiding value proposition development, and ensuring that Dow’s Architectural Coatings have a strong and positive presence in the industry. My absolute favorite aspect of my job is interacting with our customers and finding the right technical and commercial puzzle pieces to fit together to achieve mutual success.

��What brought you to the coatings industry? Was it part of the plan, or did you discover coatings along the way?

I was working as a lab technologist in Dow Personal Care R&D, with no plans to ever leave the personal care industry. Eventually, I started wanting to lead projects, make decisions, and move into a role that was closer to our customers. I had some friends on Dow’s Coatings team who mentioned an open position on the Technical Service and Development (TS&D) team coming soon. I decided to completely change my “plan,” take a leap, and apply for the position. My search for a bigger role led me to the coatings industry—and I have been here since 2017.

How, if at all, did your educational background shape your path into coatings?

I studied chemistry, which helped me to develop the interest and appreciation for the science behind what we do. My chemistry degree led me to a career in applications at Dow, which turned out to be a perfect fit for me in the lab. I really enjoyed formulating Dow’s ingredients into representative test formulations and developing new ways to test properties we are targeting with our products. Even though I am no longer in the lab, I still have a strong interest in understanding our technology, interpreting the data our teams generate, and helping convey those technical stories to the coatings industry.

Are there any misconceptions about your role or industry that you’d like to correct?
There is so much more to the coatings industry than just “watching paint dry.” Dow contributes to almost every ingredient in a waterborne paint can, and there is a deep, fascinating science behind each ingredient. For people who love science, the coatings industry offers a fun, vast, and ever-evolving field to explore. Especially at a company focused on bringing the greatest innovations to the paint can, it is extremely fulfilling to see our work directly impact the coatings that we apply in our homes.

Have you ever taken a detour or changed directions in your career? What did that pivot teach you?

I started at Dow in our Personal Care business, and I originally planned to stay in that industry for my entire career. When I began seeking a bigger role, I transitioned to Dow’s Coating Materials business and had many reservations about changing my “plan.” Taking this unexpected detour taught me that I can get excited about other areas of science and that there is endless information to learn about coatings.

How has the coatings industry changed since you entered it?

I have noticed an exciting shift in both approach and attitude towards sustainability-related changes in coatings. Historically, environmental and safety regulations have been the primary drivers of change to raw materials and formulated paints. In recent years, I am proud to take a more proactive approach with Dow—working to stay ahead of regulations. This gives us more opportunities to develop strong, well-supported solutions to implement before our back is against the wall. Additionally, there has been a noticeable increase in consumer awareness, which is becoming more of a driving factor in determining what goes into the paint can and what appears on the label.

What skills or traits do you think are essential for success in this industry?

Scientific curiosity, the ability to interpret complex data sets, strong communication and relationship-building skills, some degree of understanding of the technology and products, and a deep knowledge of regional and customer-specific formulation strategies and drivers are a few of the many skills that can help an individual be successful in this industry.

What keeps you motivated and eager to come to work each day?

Any day that I get to meet with our customers is a good day for me—even when it is a difficult meeting. Keeping customer interaction at the top of my priorities helps me keep our eye on the prize and focused on the true needs and gaps in the market. The paint manufacturer category of the coatings industry is full of the most deeply knowledgeable specialists I have ever encountered. It is inspiring to interact with our customers, and it motivates me to continue learning and pushing myself to offer the best support I can.

How does company culture impact your work and ability to perform successfully?

I thrive the most and feel most content when I am surrounded by people who have strengths where I have gaps and who embody qualities I want to emulate. I focus on my development and personal growth by observing the skills and qualities of mentors and role models and striving to cultivate those same skills and qualities in myself. Additionally, being part of a company culture that encourages and values employees learning about other functions, Dow businesses, and career paths has been a great fit for me.

What opportunities or unique advantages does your company offer that someone new to the workforce or not too familiar with coatings should consider as a career pathway?

Since moving to the marketing function after 10 years in R&D, I have taken advantage of several opportunities that Dow offers to support this type of transition. I participated in the Experienced Marketing Development Program (EMDP), designed for employees looking to move into marketing, and I attended an extremely well-executed Financial Acumen training led by some of Dow’s strongest finance specialists. These two opportunities provided me with distinct and impactful exposure and training to help me succeed as a marketer with a technical background.

After graduating from The College of New Jersey with a Bachelor of Science degree in Chemistry, Davis started her career at Dow in 2011 as a personal care R&D technologist. In this role, she refined her lab skills, honed her approach to science and experimental planning, and had lots of fun doing it! She learned how to formulate and test new products targeted for hair care, skin care, and sun care applications, which gave her a strong appreciation for the science behind the products that are used every day.

She applied this same sense of curiosity when she began learning coatings science as a technical service and development (TS&D) chemist in Dow’s Coatings and Performance Monomers business. In this role, Davis explored raw material solutions and formulations for specialty architectural coatings, including high gloss, primer, concrete coatings, exterior wood stains, and more.

Now, as a marketing manager, Davis leverages data to tell impactful stories, identify the best fit for the company’s products, and monitor market trends to better ensure future success.

Return to Voices in Coatings: One Industry, Numerous Paths

SAM MORELL

President, samMorell.com

Could you please share your current role, what it entails, and what excites you most about it?

I’m president of samMorell.com, a specialty chemicals consultancy that builds technical competence across the coatings supply chain. I design and deliver courses, onsite or virtual, for R&D, sales, and marketing teams. We also elevate our clients’ visibility through conference presentations, instructional videos, and data-driven email campaigns. What excites me most is turning complex chemistry into practical solutions that empower professionals to innovate faster while giving companies a sharper competitive edge.

What brought you to the coatings industry? Was it part of the plan, or did you discover coatings along the way?

I entered the specialty chemicals field in 1970, right after earning a degree in Chemical Engineering from New York University. Coatings surfaced on my radar nine years later, when I joined Air Products and Chemicals’ Specialty Chemicals Division and began working with performance additives. The sector wasn’t part of my original roadmap, but its blend of rigorous chemistry, fast-paced innovation, and immediately visible results captured my interest and has held it ever since.

How do you stay current with advancements in coatings technology?

I stay on the leading edge of coatings technology by attending industry symposia almost every month. Hearing the same topic dissected by multiple presenters, from formulators to raw material suppliers, sharpens my technical perspective and reveals nuances that a single source might miss. These regular touchpoints not only keep me current on emerging chemistries and application methods but also spark the cross-disciplinary conversations that often translate theory into real-world innovation.

Are there any misconceptions about your role or industry that you’d like to correct?

Absolutely. Many people hear the word “paint” and picture a simple commodity, yet a single gallon embodies advanced science. It blends polymers, reactive carriers, engineered pigments, and precision-tuned additives all orchestrated for durability, aesthetics, and sustainability. Harmonizing these components calls for deep expertise in chemistry, physics, optics, and mathematics. Coatings, therefore, is a proving ground for multidisciplinary innovation: master this field and you’re equipped to excel in virtually any technology-driven industry.

How has the coatings industry changed since you entered it?

Since I entered coatings in 1979, the environmental mandate has radically reshaped the field. Solvent-heavy paints and coatings have yielded to waterborne, high-solids, UV-curable, and powder technologies that cut VOCs by orders of magnitude. Lead, chromate, and other legacy hazards have been eliminated, and the industry is now phasing out APEO surfactants and PFAS surface modifiers in favor of safer alternatives. Life-cycle analysis, carbon accounting, and circular-economy thinking are embedded in R&D, ensuring that every performance gain is matched by measurable sustainability metrics.

What keeps you motivated and eager to come to work each day?

What energizes me each day is the chance to turn complex chemistry into insights others can apply immediately. Preparing and presenting technical papers at conferences pushes me to stay curious and refine my own understanding, but the real reward comes when attendees tell me a concept clicked or a solution now feels within reach. That instant feedback loop (watching knowledge spark innovation) is deeply motivating and reminds me that our shared learning accelerates the entire industry’s progress.

Sam Morell is a Chemical Engineering graduate of New York University and founder of samMorell.com, a specialty chemicals consulting firm. His work experience includes both technical and marketing positions at Rohm and Haas, BASF, and Air Products and Chemicals.

��Morell has authored numerous technical articles on additives, pigments, and resins in a wide array of publications. He has also presented technical papers, short courses, and workshops at various regional, national, and international symposia, including the American Coatings Show, the Waterborne Symposium, the European Coatings Show, ChinaCoat, and Coatings Trends and Technologies.

Return to Voices in Coatings: One Industry, Numerous Paths

YASMIN SAYED-SWEET

Head of Coatings, Inks, and Specialties, LAMBERTI S.p.A.

Could you please share your current role, what it entails, and what excites you most about it?

As head of Coatings, Inks, and Specialties for Lamberti S.p.A., my focus is on strategic projects, in particular, M&A commercial coordination. This entails integration of acquired technology, products, markets, and commercial activities that align with my parent company’s strategy. I especially enjoy collaborating, interacting, and learning with new colleagues across cross-functional global teams internally and in the marketplace.

What brought you to the coatings industry? Was it part of the plan, or did you discover coatings along the way?

During my postdoctoral period, a recruiter contacted me and introduced me to the world of coatings. This was the start of my journey in the paint and coatings industry.

How important has mentorship or a piece of advice from someone been in your career—and have you had the chance to mentor others in return?

Mentorship has played a key role and was a catalyst in my career path from technical to commercial and now with various levels of management. Over the past five years, I have had the opportunity to participate in mentorship programs at Lamberti, guiding capable junior-level employees into technical marketing positions and preparing them to assume commercial roles that will help move our industry forward.

How, if at all, did your educational background shape your path into coatings?

My technical education, including a doctoral degree in Chemistry and later an MBA, helped pave the path for the advancement of my career—from R&D to marketing, business development, sales, and management.

How do you stay current with advancements in coatings technology?

Every day is a learning experience. With so much information available and accessible, I had to devise filtering processes to stay productive. Reading multiple industry magazines and journals, electronic newsletters, and other sources of information has helped me to keep abreast. Most importantly, having conversations—both within and outside of my organization—and developing good listening skills have helped me to better understand the needs of the customers and the marketplace. Collaborating and interacting with customers, marketplace participants, and academic universities has been instrumental in advancing my knowledge.

How has the coatings industry changed since you entered it?

Over the past few decades, the biggest change has been in the acceptance and now preference for water-based and energy-efficient systems for various coating applications.��Biobased and sustainable coatings are now preferred in DIY and selective industrial applications. Brand owners now pay attention to their customers’ voices.��In addition, there are more tools available to us to distribute information to customers and actively engage in the marketplace. With increased communication methods, connecting with colleagues and customers across the continents is readily possible.

How does company culture impact your work and ability to perform successfully?

Company culture has played a pivotal role in motivating me to always strive for higher goals. Culture that fosters collaboration across cross-functional teams has helped me to work towards the common goals of the company.

Is there anything else you’d like to share or express that isn’t captured in the previous questions?

The coatings industry is truly global—linking diverse markets and countries from around the world. Professionals in this industry are able to make connections through regional coatings associations. These organizations can play a pivotal role in bringing professionals together to strengthen and grow the global coatings industry.

Yasmin Sayed-Sweet is head of Coatings, Inks, and Specialties for Lamberti S.p.A. ��For the past seven years, she has worked on strategic corporate projects such as mergers and acquisitions with teams across the company. ��In this role, Sayed-Sweet’s focus has been on building Lamberti teams in the Americas to grow in the coatings, adhesives, textiles, and digital printing markets. Formerly, she served as vice president, Sales and Marketing, for Alberdingk Boley. Sayed-Sweet earned a Ph.D. in Chemistry from the University of Wyoming and MBA from Michigan State University.

��Return to Voices in Coatings: One Industry, Numerous Paths

JANICE L. LEBGA

Principal Investigator, ELINOR COATINGS, LLC

Could you please share your current role, what it entails, and what excites you most about it?

I am a principal investigator at Elinor Coatings. My role is a combination of research and development, coatings formulation, and project management. These diverse responsibilities are exciting and leave no room for boredom. Conducting literature reviews and researching gaps in coatings technology development are only a few facets of my duties and present me with opportunities to assume educative and leadership roles at Elinor Coatings.

What brought you to the coatings industry? Was it part of the plan, or did you discover coatings along the way?

At the onset of my academic journey, becoming a coatings scientist never pinged on my career radar. While process control and various aspects of science piqued my interest as an undergraduate chemical engineering student (Geneva College, Beaver Falls, PA), it was my time as a graduate student (Clarkson University, Potsdam, NY) that proved most influential vis-à-vis my interest in the coatings industry. Under the tutelage of Professor Sitaraman Krishnan, I researched the optimization of powdered coatings, and this initiative doubled as my introduction and segue into the industry.

How important has mentorship or a piece of advice from someone been in your career—and have you had the chance to mentor others in return?

Several individuals were instrumental in shaping my career, and I credit them with providing me with a key piece of advice—to seek mentors who possess diverse perspectives and are at different stages of their respective careers. I leveraged that advice to engender tailored solutions to problems associated with researching and developing corrosion-resistant coatings. Today, I mentor several individuals in the field and remain open to mentorship opportunities that may come my way in the future.

How, if at all, did your educational background shape your path into coatings?

My doctoral thesis explored powdered coatings applied via compression molding at high temperatures and pressures. We investigated the effects of adding cermet particles in polyether ether ketone powder to increase wear resistance and decrease coefficients of friction. Through this work, I became interested in better understanding coatings. Materials characterization and root cause analyses constitute other core aspects of my education that continue to play important roles in research I conduct that warrant any optimization in coatings performance.

Working with liquid formulations instead of powders has its challenges, but their basic principles are similar. Elinor Coatings is intentional about making on-the-job learning and development opportunities available to all its employees. I leverage these initiatives to eliminate any gaps in my knowledge on paint formulations.

What’s one project or innovation you’ve worked on that you’re especially proud of?

One project I’m especially proud of is still ongoing, but I’ve been deeply involved in it from the very beginning,

starting with initial formulations, through process development, optimization, and multiple prototype iterations, all the way to the final stages. Seeing an idea evolving into a tangible product that meets all performance specifications is incredibly rewarding. It’s been a collaborative effort at Elinor Coatings, and I’m proud to have played a key role in bringing it to life.

How do you stay current with advancements in coatings technology?

I maintain active memberships in organizations like the Association for Materials Protection and Performance (AMPP). A cross pollination of ideas with other industries is equally important, so I read journals and attend conferences to learn about new developments in coatings and other industries. On occasion, I enroll in independent classes to maintain a pulse on best practices for coatings development, management, and marketing.

Have you ever taken a detour or changed directions in your career? What did that pivot teach you?

During a three-year period in my career, I prioritized the well-being of my children who were still very young. To keep my scientific interests up to date, I tutored college students in chemistry and mathematics. I learned that teaching others is one of the best ways of teaching oneself. I draw on this experience when engaging with colleagues who are reluctant to train and mentor new employees in our organization and profession.

Have you faced any significant professional challenges, and if so, how did you overcome them?

Returning to full-time employment after a hiatus was very challenging, as many employers tend to frown upon long gaps in employment. Though I tutored during my time away, it was sometimes challenging to convince prospective employers that I had not lost touch with recent trends in coatings and was readier than any time before to be a productive, contributing member of their organizations.

How has the coatings industry changed since you entered it?

There is a saying that goes,” the only constant in life is change.” The use of artificial intelligence and computational modeling in the coatings industry has launched the industry to newer heights. Smart coatings with 2D-imbedded metal complexes are on the rise. Digital applications of paints via robotics are no longer concepts but are becoming the norm. There has been significant advancement in the development and use of environmentally safe coatings with reduced VOCs, the elimination of ��hazardous air pollutants (HAPs), and elimination of chromates. These are but a few changes that come to mind. Many more exist.

What skills or traits do you think are essential for success in this industry?

I find that, to succeed in this industry, one ought to possess a teachable personality and an insatiable appetite for learning.

What advice would you give someone just starting out in the industry or considering a career in coatings?

Become a member of associations like the Association for Materials Protection and Performance and the American Coatings Association. Find several mentors at different stages of their careers and find someone to mentor. You will learn from all angles. Read, explore, talk to people in industry. Talk to the end-users of the coatings. They provide insight into what they need better than anyone else, and this leads to meaningful development in future coatings.

What’s something people outside the industry might not understand or be surprised to learn about working in coatings?

Most people are familiar with architectural coatings and automotive coatings, but I have encountered several individuals who are not aware of protective coatings such as corrosion-resistant coatings. They are often surprised to learn that paint is used to protect the integrity of metallic structures including bridges, maritime equipment, and aerospace assets.

What keeps you motivated and eager to come to work each day?

I am blessed to work with an awesome team of people at Elinor Coatings. The job is both challenging and fascinating because the need for clean coatings is constant and growing (i.e., low-VOC coatings, HAPs-free coatings, chrome-free coatings, and coatings which are safer to apply and do not damage the environment). It is rewarding to be part of such a team that strives to implement such changes and deliver robust coatings on a quotidian basis.

Do you have any professional goals that you’re still eager to accomplish?

I don’t think that will ever stop. I nurture a constant need to be better and more efficient today than I was yesterday. That means I always have new goals to accomplish. Two years ago, I led a small team; today, I manage large projects; tomorrow, I would like to manage branches of Elinor Coatings. I also dream of educating and empowering youth populations to set specific, measurable, achievable, relevant, and time-bound (SMART) goals.

How does company culture impact your work and ability to perform successfully?

Company culture plays a crucial role in determining how successful an organization will be at implementing its projects! A culture that encourages employees to be creative, educates them on ways to improve success rates, and accommodates unforeseen events in their lives, is bound to be sustainable. It is also important to recognize that company culture is a two-way street between leaders and employees. When both groups prioritize a positive company culture, everyone, including stakeholders and clients, thrives.

What opportunities or unique advantages does your company offer that someone new to the workforce or not too familiar with coatings should consider as a career pathway?

Elinor Coatings offers entry-level roles such as research assistant and laboratory technician, which are ideal for individuals new to the workforce or unfamiliar with the coatings industry. These positions provide foundational training and hands-on experience, serving as stepping stones to more advanced roles like coatings chemist, coatings scientist, or research scientist. This structured progression not only helps new employees visualize clear career paths within the company but also supports long-term retention by fostering growth and development from within.

Janice Lebga is a research scientist and co-principal investigator at Elinor Coatings, where she leads a team of scientists involved with protective coatings research, particularly primers and topcoats. Her vision and contributions helped establish the company’s robust internship program, and she is an advocate for girls and women pursuing careers in STEM (science, technology, engineering, and mathematics).

Lebga earned her Ph.D. in Chemical Engineering from Clarkson University in Potsdam, N.Y. Her dissertation focused on the formulation and characterization of low-friction, high-wear-resistant powder coatings, which helped launch her career in the coatings industry. She has authored several research studies and possesses expertise in formulating architectural coatings, specialty coatings, and many more.

��Return to Voices in Coatings: One Industry, Numerous Paths

VICTORIA SCARBOROUGH

��Vice President, Collaborative Innovation, THE CHEMQUEST GROUP, INC.

��Could you please share your current role, what it entails, and what excites you most about it?

I serve as the vice president of Collaborative Innovation at The ChemQuest Group, Inc. In this role, I focus on identifying and evaluating emerging technologies and material science startups, helping our clients gain a competitive edge through strategic insights and partnerships. This includes engaging with organizations like the National Science Foundation (NSF) and other innovation-driven agencies to support the commercialization of breakthrough technologies.

I also attend conferences showcasing cutting-edge research and frequently connect with innovators through my LinkedIn network. What excites me most is the opportunity to bridge the gap between promising new technologies and real-world market needs—creating value for both our clients and the startups we engage.

What brought you to the coatings industry? Was it part of the plan, or did you discover coatings along the way?

I joined the coatings industry in 1981, leaving the medical field for a better-paying job in business. It was a big pivot—but one that eventually led to a rewarding, 35-year career with The Sherwin-Williams Company.

Back then, computers weren’t on desks, and volatile organic compound (VOC) regulations were just emerging. As a chemist, I had the privilege to formulate and commercialize over 100 products for iconic brands like Thompson’s®, Minwax®, and Krylon®. Though I was “just a lab rat,” strong leadership and continuous learning helped me grow professionally. My advice? Don’t fear the pivot. The coatings industry is rich with opportunity and impact.

How important has mentorship or a piece of advice from someone been in your career—and have you had the chance to mentor others in return?

Mentorship has been a deeply rewarding part of my long career in the coatings industry. Sharing guidance and best practices—especially with startups—has brought me great joy. I’ve had the privilege of mentoring multiple startup companies through the NSF National I-Corps program, a rigorous and eye-opening experience focused on validating a technology’s value proposition through customer discovery.

One piece of advice that stuck with me over the years is:��“In business, no matter which way they’re moving their mouths, they’re always talking about money.”��It’s a simple but powerful reminder that financial drivers are often at the heart of critical decisions—a truth that’s served me well throughout my career.

What’s one project or innovation you’ve worked on that you’re especially proud of?

One project I’m especially proud of was reformulating��Thompson’s® WaterSeal®��when the first VOC laws were enacted in California. Originally developed in the 1940s, it was a household name and heavily advertised—so the stakes were high.

Reformulating a water-repellent product to be VOC compliant using water-based technology felt like a chemical oxymoron. It took several years, deep research, collaboration, and multiple patents, but we achieved the impossible. The product sold today not only meets all regulatory standards—it performs better than ever. It was a defining moment in my career that proved innovation, persistence, and teamwork can overcome even the toughest technical challenge

What trends or developments do you think are shaping the future of coatings?

Coatings are everywhere, serving to protect, enhance functionality, and add color to countless substrates. Looking ahead, products must address the challenges of our time—particularly those brought on by a warming climate.

Future coatings will need to be both environmentally sustainable and climate tolerant. Rising temperatures accelerate weathering and degrade the polymers that hold paints and coatings together. This will drive raw material developers to innovate rapidly, creating new chemistries and technologies that maintain performance under harsher conditions. The next generation of coatings will not only protect surfaces but must adapt to a rapidly changing environment.

Victoria Scarborough, Ph.D., specializes in the commercialization of in-demand new technology that leverages open innovation. Over the course of her career, she has advanced technology in the public and private sectors, ranging from the U.S. Department of Defense and federal laboratories, universities, and multinational corporations to individual inventors and startups, often by creating and managing complex R&D and commercialization activities with multi-million-dollar budgets. She draws on this experience to serve as ChemQuest’s vice president of Collaborative Innovation, a position she has held since 2020.

��Scarborough holds numerous U.S. and international industry patents on breakthrough technologies and is a frequent contributor to professional society conferences and publications. In addition, she frequently participates as NSF Panel reviewer for funding research grants and has participated as a mentor in several national-level NSF I-Corps program cohorts.

��Scarborough earned a Bachelor of Science degree in Biology from the University of Mary Washington and received her doctorate in Biochemistry from the University of Tennessee Health Science Center. She pursued an MBA from Christian Brothers University and later participated in the Sherwin-Williams’ Leadership Excellence Program at Case Western Reserve University. She also completed the Licensing Executives Society’s Best Practices in Licensing: Developing, Negotiating & Executing Transactions program.

vscarborough@chemquest.com.

��Return to Voices in Coatings: One Industry, Numerous Paths

RAMON LOZADA

��Global Product Manager, VIBRANTZ TECHNOLOGIES

��Could you please share your current role, what it entails, and what excites you most about it?
As global product manager for Coatings at Vibrantz Technologies, I’m responsible for guiding the growth strategy, innovation, and lifecycle of our coatings products portfolio. I work cross-functionally with R&D, operations, supply chain, commercial teams, and customers to ensure we’re delivering high-performing, sustainable solutions. What excites me most is the opportunity to help shape the future of coatings through innovation and collaboration.

What brought you to the coatings industry? Was it part of the plan, or did you discover coatings along the way?
I discovered the coatings industry somewhat organically. With a chemistry background, I began my career as a plant chemist at Sherwin-Williams. That experience opened my eyes to the complexity and impact coatings have on the world around us, and I’ve been intrigued ever since.

How important has mentorship or a piece of advice from someone been in your career—and have you had the chance to mentor others in return?
Mentorship has played a key role in my development—especially early on when navigating technical challenges and organizational dynamics. I try to pay that forward by mentoring newer colleagues and sharing insights that can help accelerate their learning curve.

How, if at all, did your educational background shape your path into coatings?
My bachelor’s degree in Chemistry gave me a strong technical foundation, and later earning an MBA helped me bridge science and business. That combination has been instrumental in helping me to evolve from lab roles to product strategy and global market management.

What’s one project or innovation you’ve worked on that you’re especially proud of?
Helping drive the development and adoption of our sustainable solid colorant technology—Pearls™—has been especially rewarding. It’s a forward-looking solution that simplifies tinting while reducing environmental impact.

How do you stay current with advancements in coatings technology?
Staying current in a fast-evolving industry like coatings requires a multifaceted approach. I review technical publications to stay on top of emerging research and new materials. I also attend key industry conferences and trade shows, which provide valuable insight into market trends, regulatory changes, and competitive innovations. As important are ongoing conversations with customers, who often share real-time feedback and evolving needs that drive our innovation roadmap. Internally, I work closely with our R&D, technical service, and commercial teams to align new developments and opportunities. Continuous learning is essential to staying ahead in this space and delivering value to our partners.

Are there any misconceptions about your role or industry that you’d like to correct?
Many people assume coatings are just about color, but there’s a deep science and sustainability story behind them. Our work impacts everything from product durability to environmental footprint. Coatings help to preserve our infrastructure and ensure safe conditions around the world.

Have you ever taken a detour or changed directions in your career? What did that pivot teach you?
Moving from technical service into product management was a big shift for me. It taught me to see the bigger picture—current and future market needs, customer feedback, innovation—and how they all intersect to drive business growth.

Have you faced any significant professional challenges, and if so, how did you overcome them?
Early in my career, translating complex technical knowledge into clear value for customers was a challenge. I overcame it by improving my communication skills and learning to listen actively to customer needs.

How has the coatings industry changed since you entered it?
The focus on sustainability and digital transformation has accelerated. There’s also a greater emphasis on data-driven decisions and smarter, more efficient manufacturing.

What trends or developments do you think are shaping the future of coatings?
Sustainability, automation, and global supply chain resilience are reshaping how we develop and deliver products. Customers expect solutions that are not only high-performing but also environmentally responsible.

Are there particular industry innovations or shifts you’re excited about?
I’m excited about the shift toward coatings solutions that are both high-performing and environmentally responsible. Innovations like low-VOC technologies, more efficient application methods, 100% solids technology, UV solutions, and solid tinting systems—such as our Pearls technology—are helping reduce waste and environmental impact without sacrificing quality. These are all promising directions for the coatings industry and one I’m proud to be part of.

What skills or traits do you think are essential for success in this industry?
Curiosity, adaptability, and the ability to communicate across technical and commercial teams are crucial. A strong foundation in science combined with a customer-first mindset goes a long way.

What advice would you give someone just starting out in the industry or considering a career in coatings?
Be open to learning from every angle—from lab work to customer interactions and business strategy. The coatings space is incredibly diverse and rewarding if you stay curious and proactive.

What’s something people outside the industry might not understand or be surprised to learn about working in coatings?
Most people don’t realize how coatings touch nearly every aspect of modern life—from the walls in your home to the car you drive or even the packaging you use. There’s so much innovation behind what seems simple on the surface.

What keeps you motivated and eager to come to work each day?
The ability to solve real-world challenges and make a meaningful impact through sustainable innovation keeps me inspired. Plus, I get to work with an incredible team that shares that passion.

Do you have any professional goals that you’re still eager to accomplish?
I’m always looking to deepen my leadership impact, particularly in shaping global product strategies that accelerate sustainable growth and bring real value to our customers. I’m also eager to work more closely with my team, drive mentorships further, and contribute to the next generation of coatings professionals.

How does company culture impact your work and ability to perform successfully?
At Vibrantz, the culture encourages innovation, collaboration, and ownership. That empowerment makes a big difference in how effectively I can drive projects and support our customers.

What opportunities or unique advantages does your company offer that someone new to the workforce or not too familiar with coatings should consider as a career pathway?
Vibrantz offers a unique blend of global scale and entrepreneurial spirit. You get hands-on experience, visibility into multiple markets, and the chance to make a real impact early in your career.

Is there anything else you’d like to share or express that isn’t captured in the previous questions?
I’d just say that coatings is a space where science, creativity, and sustainability intersect. It’s a dynamic field with a lot of opportunities—and I’m proud to be a part of shaping its future.

Ramon Lozada is global product manager for Coatings at Vibrantz Technologies (formerly Chromaflo), a global supplier of colorants and tinting concepts for architectural and industrial coatings and plastics. With more than a decade of coatings experience, Lozada joined Vibrantz in 2018 as a color scientist, later incorporating his technical service expertise into product management. Prior to Vibrantz, Lozada had experience as a plant chemist at Sherwin-Williams. He has a bachelor’s degree in Chemistry from the University of Toledo and an MBA from Youngstown State University.

��Email: ramon.lozada@vibrantz.com

��Return to Voices in Coatings: One Industry, Numerous Paths